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DIRECT MARKETING

Direct marketing


Direct marketing is a sometimes controversial sales method by which advertisers approach potential customers directly with products or services. The most common forms of direct marketing are telephone sales, solicited or unsolicited emails, catalogs, leaflets, brochures and coupons. Successful direct marketing also involves compiling and maintaining a large database of personal information about potential customers and clients. These databases are often sold or shared with other direct marketing companies. 

For many companies or service providers with a specific market, the traditional forms of advertising (radio, newspapers, television, etc.) may not be the best use of their promotional budgets. For example, a company which sells a hair loss prevention product would have to find a radio station whose format appealed to older male listeners who might be experiencing this problem. There would be no guarantee that this group would be listening to that particular station at the exact time the company's ads were broadcast. Money spent on a radio spot (or television commercial or newspaper ad) may or may not reach the type of consumer who would be interested in a hair restoring product.
 
This is where direct marketing becomes very appealing. Instead of investing in a scattershot means of advertising, companies with a specific type of potential customer can send out literature directly to a list of pre-screened individuals. Direct marketing firms may also keep email addresses of those who match a certain age group or income level or special interest. Manufacturers of a new dog shampoo might benefit from having the phone numbers and mailing addresses of pet store owners or dog show participants. Direct marketing works best when the recipients accept the fact that their personal information might be used for this purpose. Some customers prefer to receive targeted catalogs which offer more variety than a general mailing.


E MAIL MARKETING SERVICES

Email Marketing Services


Email marketing with its ever-growing complexity and infrastructure needs is perfectly suited for being done by an application service provider. Profit from great power, flexibility, security — and save your bandwidth.

1. CheetahMail is a top-notch full service email marketing solution with excellent segmenting capabilities for targeted, personalized messages, detailed analysis for tracking and optimization, and many other goodies

2. GraphicMail makes it easy to send rich, personalized newsletters, and also helps you maintain mailing lists and control open rates.

3. Listrak is a powerful email marketing service whose strength lies in its flexible user profiling and mail merging features.

4. Create rich email campaigns easily with Targetware, target them precisely and track responses in a detailed manner.

5. Acxiom Digital manages and helps you get the most out of every email campaign and customer — including the oft-neglected transactional messages.

6. AWeber offers tools to follow up with web site visitors using newsletters, but also using auto-responders and scheduled courses.

7. Benchmark Email provides everything you need to build and segment lists, deliver newsletters and campaigns and track results.

8. Bondware offers hosted solutions for just about every aspect of any business's web presence — including email marketing services that include list management, tracking and custom template design.

9. You can use Boomerang's online tools to manage your own lists and campaigns flexibly, or recruit Boomerang to help you with setup, design and analysis.

10. Yesmail's aim is to make not only customers happy, but marketers, too (which, in turn, should trigger more customers being more happy). Of course, Yesmail's offerings for enterprises ranging from small to big, allow for targeted and behaviorally triggered campaigns.

11. VerticalResponse offers all the tools as well as templates and images not only for email newsletters but also for effective direct physical mail postcards and does (online) surveys, too.

12. You can either make use of Peer360°'s powerful WEBLetter email tools that span list management, campaigns and analysis or have Peer360° handle everything up to the copywriting for you.

13. GetResponse focuses on email marketing and covers everything from list creation to segmenting to performance measurement with oft-clever and detailed solutions



BUY EMAIL LIST


BUY EMAIL LIST


Many people are intrigued by the idea of obtaining a ready-made list of email addresses they can send promotional emails to. Why wait years to slowly build up your own list of email addresses when you can piggy-back (for a price) on someone else's efforts?

While the idea seems attractive, there's a big trap waiting for anyone pursuing this course of action without care.

The important issue is how you come to obtain that bulk list of email addresses. And here we distinguish between renting a list (list rental) and buying a list.

List rental


List rental is a recognized and accepted practice in email marketing. Owners of address lists will send an email to their list on your behalf. And they charge you a fee for this service. The key point is that you never get to see the email addresses on that list. The list owner does the sending, not you.

Now there are lots of ins and outs to list rental, but for now you just need to understand that -- unlike with direct mail -- the actual address list never falls into your hands. So you pay a rental fee every time an email gets sent to the list.

Buying email list

The alternative is to buy a physical copy of a list of email addresses. After you pay the purchase price, there are no further fees to pay. You can send your promotional message as often as you like to the list.

Is it good?

If somebody does offer to sell and send you a bulk list of email addresses, 99 times out of 100 you're getting a spam list. That's a list of addresses of people who have not agreed to receive messages like yours, or who are on a list that's been blasted to uselessness by other mailers.

At best, your messages to that list just elicit a poor response. At worst, you're labeled a spammer, which has numerous practical consequences -- all of them bad -- for your brand, bottom line and ability to do business over the Internet. You can end up on a few nice blacklists.



BOAT INSURANCE

Boat Insurance

we want to help you protect your investment. That is why we take pride in delivering you access to the leading boat insurance providers that will offer you high-end and reliable insurance services to meet your needs. We understand that every customer's situation is unique and our selection of marine insurance options offers you the tools to make the best choice for you.

 Your boat is probably one of your most treasured and valuable possessions. Unfortunately, a boat can also be vulnerable - to accidents, storms, and theft. In addition to giving you peace of mind, boat insurance coverage provides protection for you, your passengers and your boat. Here are some qualities to consider when shopping for boat insurance.

Some qualities you should consider for boat insurance 


1.Stability - research the financial stability of your potential boat insurance provider. A.M. Best and Standard & Poors offer financial ratings for boat insurance companies
2.Customer Service - When a claim occurs you'll want to be treated fairly and quickly. Choose a marine insurance provider with a large network of boat insurance agencies, offices, claim centers, emergency services and helpful employees to serve you in your time of need.
3.Reputation - Get your boat insurance from a quality boat insurance provider. Choose a company with high standards and a strong reputation.
4.Coverage options - Your boat insurance needs are unique to you, make sure the boat insurance provider has a wide selection of options.
5.Price - Although price is important you will need to understand your marine insurance policy and services behind it. Find a balance between peace of mind, financial security and price. Make sure you understand your policy, the lowest price is not always the best protection. 


Thank you for using boat insurance and happy boating. 

BANKRUPTCY

What is Bankruptcy?

Bankruptcy is a process established by a set of federal laws that is designed to give debtors a “fresh start” by canceling many of their debts through an order of the court. 

Bankruptcy also allows creditors who are owed money a chance to get their designated share of any money the debtors can afford to, or are obligated to, pay back. 
When a bankruptcy is filed, creditors have to stop any attempt to collect a debt, at least temporarily. There is usually immediate relief from creditor pressure, and a bankruptcy can stop a pending foreclosure sale of your home, a garnishment of your wages, or a threatened repossession. Most creditors cannot call, write or sue you after you have filed bankruptcy.


United States Bankruptcy Courts

Each of the 94 federal judicial districts handles bankruptcy matters, and in almost all districts, bankruptcy cases are filed in the bankruptcy court. Bankruptcy cases cannot be filed in state court. Bankruptcy laws help people who can no longer pay their creditors get a fresh start by liquidating their assets to pay their debts, or by creating a repayment plan.

Bankruptcy laws also protect troubled businesses and provide for orderly distributions to business creditors through reorganization or liquidation. These procedures are covered under Title 11 of the United States Code (the Bankruptcy Code). The vast majority of cases are filed under the three main chapters of the Bankruptcy Code, which are Chapter 7, Chapter 11, and Chapter 13.

Filing for Bankruptcy 

Bankruptcy Basics provides basic information to debtors, creditors, court personnel, the media, and the general public on different aspects of the federal bankruptcy laws. It also provides individuals who may be considering bankruptcy with a basic explanation of the different chapters under which a bankruptcy case may be filed and answers some of the most commonly asked questions about the bankruptcy process.

In 2005, the Bankruptcy Code was amended to require that most individual debtors complete a special briefing from an approved credit counseling agency before filing a bankruptcy case. In most states, the United States trustee is responsible for approving the providers that offer this special pre-bankruptcy briefing, and in the six districts located in Alabama and North Carolina, the bankruptcy administrator assigned to those districts approve them. The United States trustee and the bankruptcy administrators maintain a list of approved providers.


SMALL BUSINESS MARKETTING

Small business marketing

Small business marketing can be done by direct speaking to cutomers , viral marketing –spreading the goodness of our products though friends circle. Writing letters to the consumers. Depending on the products, if it is meant for local, prefer for local advertising through local magazines.

marketing with website

A great way for small business owners to get a leg up on the competition is to learn Internet Marketing. Unfortunately, there is way too much out there that falls into this category that has nothing to do with business.

What this site attempts to do is cut through all of the garbage and teach small business owners how to use the Internet and web site search engine positioning as real marketing tools for their business.

A Web sites is a great tool and a must for any small business. It should have good design and attractive and clear ideas

Website submission to search engines will also find an ecommerce glossary, ways to use autoresponders and email marketing, thoughts on Google search engine and Yahoo search, and plenty of information on economical web site search engine positioning.

Then, for more advanced marketers, there is information on using Google AdWords and AdSense, Pay-per-click advertising, Affiliate programs to help your site make money, linking strategies, ways to structure joint ventures, and tons of information on blogs and blogging.

marketing with business cards

What good can a cheap business card do when it comes to growing your business...maybe more than you think if used the right way. One of the most cost effective ways you can promote your business is through the use of a powerful business card.

Look, most people have them anyway so this will cost you nothing to implement.

Most people simply underutilize their business card. The typical business card states a name, company name, address phone, fax and perhaps e-mail.

A marketing business card states all of the above but also states at least one very powerful reason to do business with you and perhaps even an offer that helps the person who receives the card become interested right away.

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